Small Group Critique

Message:

1. Is the message clear? What is it, why is it clear or what is getting in the way from it being clear? The message is strong and clear because it uses a comparison of number of voters with football fans. It uses numbers to emphaise the power in numbers the 18-24 year olds have in voting. 

2. Is the message memorable? why or why not?

The use of the bright color is memorable and cheerful/playful also evokes a positive feeling in the viewer. The graphics, such as the little people, are fun and inviting. Though the piece compares to football fans, and targets the 18-24 year old range it is inspiring to all ages of people, especially those whom enjoy football! Also the comparison is much different than most comparisons seen in getting people to vote.

3. How could it be more clear or dynamic?

In the opening screen have it fade in so the words don't just start off on the screen. Do the same for the last frame. Make sure the pages with lots of words stay on longer. Change the color blue to something else brighter (making it easier to read). 

Technical:

1. Visual language supports message? Compelling, dynamic, appropriate {how could it be better}?

Yes visual language supports cheerful message~tweek some areas....If I want to keep the big house screen make sure to make it more dynamic... possibly have it come on earlier so it almost overlaps withe the forward progress screen. 

2. Tranistions: consistant, dynamic, smooth...what is awkward? 

Slow in some spots..speed up a bit where the circled 50 moves across screen then gets bigger...speed up moving [ ] on the field. The 50 also bounces... fix it. Have the between screen stay on longer and turn into either a -- mark or have it fade...try something fun

3. Type and color {legible, appropriate}

Color good but change blue to yellow..or brown...

4. Sound

make sure it goes the length of the motion graphic :)