My graphic design teacher from TCUs son created their website and it took him and a team several years to get the whole thing up and operating! Big ideas come out of big black pencils! Also a reoccuring theme on their website and in their company is the green/granny smith apple because the owner got his start selling apples on the street corner. Now with every client they get they give a crate of apples :) check it out!
also if you click on the approach section there are some pretty neat animated info graphics! Its pretty incredible actually because its all interactive (which is unbelievable!) and easy to read, yet incredibly complex! Also they do audience personas which are awesome because they actually create their target audiences story!
Also if you go back to the main page and click on company there is a very interesting innovative use of text mixed with sound (music and a man speaking) which would be really interesting to channel into our project :)
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