1. Gensler Design has one of the simplest layouts for a website(in terms of appearance), however, the way in which the audience interacts with it is incredibly innovative. Instead of constantly having to wait for a page to reload once you've clicked on something, the mouse becomes a vehicle for change as you drag it over the screen. The information about the photo automatically comes up if you drag the mouse over it and then if you wish to learn more you simply click on the image and it takes you to a beautiful page explaining the project and their concepts behind it. Gensler is international so navigation is also made easier through the "find by: location, Service, market and keyword" tabs.
2. Good.is: is a simple, clean site that is easy to navigate. the grey background and black sanserif typefaces contrast the bright news blips. There is also a grid like feel to the whole home page, which is strangely comforting, because it feels so organized but not dull.
3. Nike is also a great website. Though they have bundles of information it is easy to navigate because they break the site up into many different sections which ultimately lead to new sites. However, each new site/ subbranch still has the link to get back to the home page, which is essential to the flow of navigation and getting back to where you want to be! The site is sleek and edgy and the use of black makes it look more dramatic. Also the use of flash on the women's site is awesome!
4. Leo Burnett: I know I have blogged about leo before but I just cant get enough of it! its such an incredibly complex site, however, it is broken up into easily accesssable elements which also have a great interactive flare to them which keeps the view coming back for more! Great use of flash, movement, scale and color pallet.
5. GoldMan Sachs Bank: Though this is not your typical design related website this site is very sophistocated in its use of typography and its layout. It is designed perfectly for its audience: high ranking business professionals who are looking for the biggest best bank in the world. However, they do not say this in the in your face way that many banks do, they have made sure to include a personal feel with the use of photography to link the site to those who are new to their company. Also there is a massive amount of information on this site which is organized in a very logical fashion, making searching for something very easy!
6. Hammer press: beautiful design quality and fine attention to type. Very visually pleasing due to subdued background color and bright yellow text (which I would generally find obnixioius). You can really see what their company is all about each click of the mouse!
7. Martha Stewart.com: talk about a site with a TON of information! leave it to martha to make sure it is perfectly organized! great buckets lead you to 'buckets' of information! Its amazing that you can literally find exactly what you are looking for when this site is so big but it is broken down into its parts which makes it very user friendly!
8. ESPN: wow. lots of information. great use of drop down subbuckets: they get you where you need to go without having to worry about clicking a million times and waiting for your page to reload!! great concept for complex sites. Also the video feed of current news/games is great it keeps the viewer both visually and audioly stimulated and most likely will get them to flip on ESPN as soon as they get to a tv!
9. Bernstein Rein: beauty in simplicity and color pallet. This site is very user friendly and the motion graphics are awesome! they intregue the viewer and really help to activate the intro pages! Also the irregular rectangular shape with the curved edges creates a creative vibe and an edgy flair. Also the navigation page goes away but if you move your mouse it appears again so you can view the pages without interruption but its there and easy to make appear when you need it!
10. Turnstyle: this seattle based design firm's site is very simple, yet interesting use of flash for bringing new information on the page. keeps the visual audience stimulated. Grid like format flows from page to page and allows the viewer to easily learn the flow of the site. high contrast between orange, white and grey text and text boxes on the black background= good=visually interesting!
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