I've decided to take the approach we used last year in GD One to create my story (illustrate the audience I am talking to and show them what needs to happen)
General Audience: 18-24 Year-Olds
Created persona (to make idea more real): Gabe is 21 year old college student at the University of Kansas. He is a charming guy and is a major in Biology but bounces back and forth on what he wants to do after graduation. He generally votes liberal, but has some independent political party ideals. Gabe, like many college students, enjoys talking about politics and having passionate convos about what he believes in, however, when it comes to voting, he sometimes has trouble actually making it to the polls on election day! However, Gabe is a very smart kid. And after doing research, he has discovered that though he is just one person, one silly college boy, he actually could make quite a bit of difference in the up coming election. In Gabe's research he has found that the generation he is a part of, is the biggest the USA has ever seen, yet so many kids/students/young adults are not getting out and voting. So he sees this awesome information graphic which really makes the topic of getting out and voting seem even more important. Gabe realizes that if he goes out to vote, and makes sure that every person, around his age, in his group of friends and classes and college in general, goes out to vote he is well on the way to making a HUGE change in our country. Instead of sitting on his bottom and complaining about the way the government works, he has actually contributed his ideas by voicing himself on his ballot!! Esentially, Gabe realizes that if all of the 50 million 18-24 year olds vote, they would account for 1/4th of the electorate which ='s lots and lots of changes!!
